Legal Design Group

Design thinking for the legal profession
How design thinking can help law firms create competitive advantage, increase agility and drive continuous innovation

Embrace design thinking, stand out from the crowd

The legal profession has never faced greater challenges. Keeping up with increasing client demands, ever-changing market conditions, new technologies, and regulatory frameworks is no simple task. Clients want more innovative pricing and delivery models. They also want legal teams to help them find fresh ways to tackle strategic problems.

To stay competitive in this market, firms need to embrace new ways of working - both internally and with their clients. That’s why we’re working with legal teams around the world to help them learn and apply design thinking.

Why law firms should use design thinking

Based on the key principles of customer-centricity, creative problem-solving and experimentation, design thinking enables organisations to outperform competitors and drive growth.


McKinsey & Company research shows that “Design-led organizations realize 10% more revenue than ones that aren’t.”


The Design Management Institute found that design-driven organisations outperform the S&P 500 by a whopping 228%.

Clients don’t want us. They want the outcomes we bring. When these outcomes can be reliably delivered in new ways that are demonstrably cheaper, better, quicker or more convenient than the current offering, we can expect the market to switch to the alternatives.

— Richard Susskind

Already adopted by the likes of global giants Apple, Google, P&G and more, Design Thinking is now being applied by innovative law firms and in-house legal teams globally to help them:

Differentiate in the marketplace by engaging with clients in new, more innovative ways
Create competitive advantage by anticipating emerging client needs
Develop innovative and disruptive new service delivery and pricing models, and growth strategies
Increase organisational agility and responsiveness to change
Approach day-to-day challenges more creatively to increase client satisfaction and matter profitability
Improve collaboration across practices and locations
Boost employee engagement and fulfilment with a more creative working environment

Treehouse Innovation - how we can help

We’ve helped law firms and large corporates around the world drive growth by integrating design thinking into their day to day practices. We help our legal services clients with:

Legal design thinking training

Equip your people with a new innovative toolkit for engaging clients, solving problems, and responding to changing client needs.

Client co-creation workshops

Partner with us to host engaging collaborative workshop experiences where you work alongside key clients to tackle the challenges that matter most to them.

Culture transformation

Integrate the process, tools and mindsets of design thinking across the firm to make client empathy, creativity, cross-firm collaboration and experimentation part of your business-as-usual.

Legal design thinking - thought leadership

Building a Culture of Innovation in Legal Services

What does innovation look like for a traditional industry such as law? "Building a Culture of Innovation in Legal Services" (Ark Publishing 7/2015...

Managing Partner Magazine - Innovation Cover Story

Can design thinking help law firms be more innovative? Design thinking is new to legal services, but as innovation continues to rise as a top...

How global law firm DLA Piper is using design thinking to transform the business (Page 18)

“If our clients don’t want something, it doesn’t matter how excellent or radical it appears. It’s just not going to work.”
Jana Blount, change maker, DLA Piper

Slaughter and May - The Lens: Design thinking - listen to your user... but not too much!

In a legal context, design thinking can be applied to challenges being faced within a law firm, or by clients within their organisations.

SRoundtable: GCs draw their nightmares

Over the past six months, an incessant stream of worries has troubled the minds of in-house counsels across the world...

© 2020 Treehouse Innovation
Treehouse Innovation Ltd is registered as a limited company in England and Wales
London, United Kingdom - VAT Registration Number: 101704960

Contact us