“If our clients don’t want something, it doesn’t matter how excellent or radical it appears. It’s just not going to work.”
Jana Blount, change maker, DLA Piper
Sometimes a conversation is so good, it reminds you why you love what you do for a living. That’s how I felt after sitting down with Prof. Jeanne Liedtka to kick off our ‘Conversations with […]
Read moreDesign thinking is all about changing individual and collective behaviours so that you can get to the heart of what your customers want. And though the end results can be measured – sales, growth, profit […]
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Does this situation sound familiar? If so, it’s a strong sign that your business could benefit from a human-centred design approach. Your team keeps running into the same recurring problems. You bring everyone together for […]
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