“If our clients don’t want something, it doesn’t matter how excellent or radical it appears. It’s just not going to work.”
Jana Blount, change maker, DLA Piper
In 2012, a very revealing study was conducted by the folks at Adobe to get a sense of how important global executives thought creativity was for business.
Read moreIn recent years, storyboarding has moved off of artists’ easels and into the boardroom, as many of the benefits long appreciated in other industries are realized in the realm of business.
Read moreIn this series, we look at the four biggest obstacles to making design thinking pay off, and show you how to overcome them.
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