“If our clients don’t want something, it doesn’t matter how excellent or radical it appears. It’s just not going to work.”
Jana Blount, change maker, DLA Piper
Does this situation sound familiar? If so, it’s a strong sign that your business could benefit from a human-centred design approach. Your team keeps running into the same recurring problems. You bring everyone together for […]
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Mistakes are a big part of the creative process. Or at least they should be.
Read moreBuilding empathy: The first step in design thinking Design thinking is all about developing empathy with your customers. You need a deep understanding of their experiences, challenges, and unmet needs, so you can design innovative […]
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