Mastering the ideation phase of design thinking
After the empathize stage of the design thinking process comes ideation. Now it’s time to use everything you’ve learnt about your customers to start generating amazing new ideas.
The ideation stage starts with generating ‘How might we…?’ statements. You take the insights you’ve formed about what matters to your customers, and use them to create open-ended questions that will spark innovative and creative solutions. (For help writing yours, check out the How Might We Generator on Sprintbase).
There are a few rules to keep in mind to help get the most out of the ideation phase:
To learn more about ideation, watch our video.
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