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Turn best practice in sales strategy into repeatable steps the team can take.

Client-Centred innovation

Client-Centred Thinking by True & North

Shift your sales team’s mindset so they no longer focus on simply fitting clients and existing solutions together, and instead focus on understanding what clients really want - and how you can give it to them.

We bring our design thinking expertise to help sales teams build greater impact with True & North’s renowned Client-centred Thinking methodology.

True & North

Proud to be the Innovation and Design thinking partner of:

Client-Centred Thinking

  1 day

  Recommended min. group size - 16-20 people

In this hands-on workshop, participants put themselves in their client's shoes, and explore how they can have more productive conversations, and unlock opportunities for growth.

Ideal for teams working directly with clients, wanting a better understanding of their worlds and pain points, and how to give them what they really want.

Participants walk away with the skills and tools to be able to:

  • Qualify more effectively leading to a realistic pipeline
  • Develop meaningful relationships with customers faster
  • Collaborate with clients as they shape solutions
  • Improve overall articulation of value and move to value-based discussions earlier on in the sales cycle

Ready to create a client-centred culture?

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Speak with one of our Client Centered Innovation experts to discuss your learning objectiveS

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