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Turn best practice in sales strategy into repeatable steps the team can take.

Client-Centred innovation

Client-Centred Thinking by True & North

Shift your sales team’s mindset so they no longer focus on simply fitting clients and existing solutions together, and instead focus on understanding what clients really want - and how you can give it to them.

We bring our design thinking expertise to help sales teams build greater impact with True & North’s renowned Client-centred Thinking methodology.

True & North

Proud to be the Innovation and Design thinking partner of:

Client-Centred Thinking

  1 day

  Recommended min. group size - 16-20 people

In this hands-on workshop, participants put themselves in their client's shoes, and explore how they can have more productive conversations, and unlock opportunities for growth.

Ideal for teams working directly with clients, wanting a better understanding of their worlds and pain points, and how to give them what they really want.

Participants walk away with the skills and tools to be able to:

  • Qualify more effectively leading to a realistic pipeline
  • Develop meaningful relationships with customers faster
  • Collaborate with clients as they shape solutions
  • Improve overall articulation of value and move to value-based discussions earlier on in the sales cycle

Ready to create a client-centred culture?

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Drop us a line to discuss the learning objectives you have for your people with one of our training specialists.

Speak with one of our Client Centered Innovation experts to discuss your learning objectiveS

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If you can spare the time for a 30 min ZOOM call, a member of our senior team would be happy to discuss your aspirations and challenges, and explain how we can help.

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Treehouse Innovation


Solve complex problems and design new products, services and strategies that make a measurable difference

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Transform Business and Culture

We journey alongside our clients in their voyage to create innovative new business models, strategies and future-fit cultures that drive sustainable growth

Design New Solutions

We join forces with your teams to solve complex challenges and create the products, services and internal solutions that create sustainable competitive advantage

Engage & Align Stakeholders

We help you bring together your most critical stakeholders to co-create and align around new strategies, solutions and plans of action

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Treehouse Innovation


Learning programs that teach teams to thrive in times of change

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Design Thinking

Empower your people to be more customer-focused, collaborative, and innovative in their everyday work

Innovation Leadership

Enable your leaders to create the conditions for innovation to flourish

Facilitation Training

Design for more human-centred thinking and effective sales.

Innovation Strategy

Understand the levers available to business leaders when seeking to drive profitable innovation

Leading Change

Equip your people to effectively respond and adapt in a rapidly changing environment

Client-Centred Thinking

Empower sales teams to connect more deeply with customers and dramatically improve performance

Artificial Intelligence

Learn how to harness the power of AI in your business to drive innovation

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Treehouse Innovation


Measure and understand individual, team and organisational innovation capabilities and impact

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Innovation Impact: Skills

Understand the strengths and opportunities to develop innovative capabilities at the individual, team and organizational level.
(Individual, Team, or Organizational profile)

Innovation Impact: ROI

Measure the ROI of innovation and design thinking practice on real business outcomes in your organization.
(Project ROI, Organizational Outcomes )

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Treehouse Innovation


Digital tools to help teams continuously innovate

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A powerful innovation platform containing all of the Treehouse tools and methods along with built in structure and guidance to help newly trained teams make an immediate impact

Innovation Priorities

An interactive card game and virtual tool for engaging senior leaders in setting innovation strategy for their organization