Building innovation leadership capability at Porsche


With disruptive technologies, regulatory change, and new entrants gaining traction, innovation is more important than ever in the automotive industry. In order to safeguard their next wave of growth, Porsche, one of the world’s most iconic sports car brands recognised the need to create a thriving culture of innovation within the whole organisation – starting with its top leadership team.

What we did

Working in partnership with the University of Cambridge, Treehouse Innovation designed and delivered a custom leadership programme for the managing director and his top team.

We used remote innovation platform Sprintbase throughout the programme, which leaders then continued using to actively apply, model and share the innovative practices they had learned in the programme with the teams they lead throughout the business.

As a result of this programme, leaders ran three multi-month sprints, which created 12 prototype solutions.


This work has helped to both embed the innovative practices in the leadership team and scale them across the broader organisation.

Leaders have reported that this experience helped them focus on the initiatives that will have the greatest impact for driving innovation in the business, and model the behaviours that support the use of design thinking in their teams.