Building a culture of innovation with leaders at Airbus using the ExperienceInnovation™ simulation from IDEO & ExperiencePoint

Airbus plane on runway

Background & Challenge:

Innovation is at the core of how the Information Communications and Technology (ICT) team at Airbus creates value for the business. They are the team responsible for responding to the current technological needs of broader business, anticipating future business needs and determining how emerging technologies can be deployed to meet them. The solutions that they design must not only work within the context which they are designed, but must also be globally consistent and aligned.

The ICT team at Airbus was looking for a way to accelerate innovation across global locations in a consistent, joined-up fashion.

Our Approach:

Design thinking was chosen as a unifying approach to innovation and problem solving for the group.  Around 200 Airbus leaders were drawn from France, Germany and Spain to participate in an accelerated training in design thinking using the ExperienceInnovation™ simulation from IDEO and ExperiencePoint.


Deemed a great success by sponsors and participants, the 200 leaders quickly established a first, shared experience with the methodology that would enable them to develop better, more innovative solutions for the internal customers, and ultimately the thousands of passengers that fly in Airbus aircraft every day.