Sony PlayStation: Partnering through change

Playstation controllers

The gaming industry has been through a massive period of change in recent years.

As gaming has moved online, gaming brands have had to fundamentally change their business models. They’re no longer just selling consoles and cartridges through high street retailers. Now they’re selling directly to consumers who are downloading games at home.

It was a privilege to be Sony Interactive Entertainment Europe’s trusted change partner across five years, helping Sony PlayStation leaders navigate the multitude of changes that came their way, and align around their new direction.

What we did

It was vital to Sony PlayStation’s continued success that it took an intentional, structured, and human-centred approach to managing and communicating the changes they were going through.

Each of Sony Interactive Entertainment Europe’s divisions operates as regional business units, with each of their business leaders needing to translate big strategic decisions into reality.

Working closely with Jim Ryan – now CEO of PlayStation – we devised bespoke programs to help align leaders across those changes, and then explore how they would respond in their regions.

Our job was to help make those transitions as fluid, seamless and joined up as possible. We worked together through changes such as how the business can better understand and serve their customers, grow through change, bring the PS5 to market, and more.

In addition to working strategically with the team, we also brought leaders together for large-scale exercises – such as to go through the Experience Change program – to help them develop their approach to managing change.

Together we explored what the strategic issues meant, and then used design thinking methods to think about how they applied to their region, and what they needed to do to adapt to them. The entire approach was designed to enable this group of leaders to guide their teams forward in each new strategic direction.

Adam Billing - Founder, Treehouse Innovation

“This was such an exciting time to work with Sony PlayStation. The business was going through a period of huge transition, and it was fantastic to work together to get input and buy-in on the changes happening, and think about how they cascaded through the business. It was great to partner with the business across a long period, and use design thinking to help the organization continue to grow significantly through times of change.”

Adam Billing,
Founder, Treehouse Innovation

Similar stories

Aligning leaders around a customer centred strategy

In an increasingly competitive market, Orange Business Services knows how important it is to shape the future of technology hand in hand with its customers. Part of the wider network operator and digital service provider […]

Read more

Sandvik Coromant’s Journey Towards a Shared Future Vision

In the face of significant industry shifts, Sandvik Coromant, a global leader in the metal cutting sector, identified a crucial need for strategic realignment. Their Offer Management and Research & Development (OM R&D) teams needed […]

Read more

Helping diversity, equity and inclusion professionals lead change

For two years in a row now, we’ve been invited to run the ExperienceChange™ workshop on the DE&I Professional Leadership Programme, led by Charlotte Sweeney Associates and Cambridge Cubed. The programme brings together diversity, equity […]

Read more
Read enough? Get in touch
Drop us a line to discuss the learning objectives you have for your people with one of our training specialists.

Let's talk

If you can spare the time for a 30 min ZOOM call, a member of our senior team would be happy to discuss your aspirations and challenges, and explain how we can help.

Send us a message

Please enter your name

We use HubSpot as our CRM platform. By submitting this form, you acknowledge that your information will be transferred to HubSpot for processing. Learn more about HubSpot's privacy practices here.