SRoundtable: GCs draw their nightmares

Over the past six months, an incessant stream of worries has troubled the minds of in-house counsels across the world…

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Mastering ideation in the design thinking process

After the empathize stage of the design thinking process comes ideation. Now it’s time to use everything you’ve learned about your customers to generate innovative ideas that could lead to game-changing solutions. How to kickstart […]

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How to generate better ideas with design thinking

When you’re tasked with coming up with something new; a product, service, or strategy, it’s easy to fall into familiar patterns. You reach for what’s worked before, recycle ideas, or run a standard brainstorm that […]

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Enough creativity for today, now get back to work

In 2012, a very revealing study was conducted by the folks at Adobe to get a sense of how important global executives thought creativity was for business.

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