Neuroelectrics – SMS Madrid

Neuroelectrics empleyees giving thumbs up

The Strategic Management Society (SMS), as part of their 34th Annual International Conference, dedicated one day to tapping into the collective knowledge and creativity of their membership of leading strategy practitioners and academics to generate fresh thinking for one of today’s most innovative companies: Neuroelectrics.

A spin-off of StarLab, Neuroelectrics is one of the world’s most advanced companies in the field of neuroscience and computer-brain interface technology. Their medical device products are used in promoting brain health, including the treatment of strokes, and other disorders. Their work has recently been featured on Stephen Hawking’s Science of the Future on National Geographic.

What we did

Treehouse Innovation in partnership with ExperiencePoint and the sponsor team of the SMS, designed and delivered a one-day interactive workshop for 40 true strategy experts from the SMS. First, the group was introduced to a new framework for innovation using the ExperienceInnovation™ simulation.  Equipped with this common language and approach, the group worked to apply this new learning along with their deep strategy knowledge to explore the future strategy of Neuroelectrics from a human-centred perspective.

The outcome

The group generated a diverse set of future strategic recommendations for how Neuroelectrics might effectively leverage its unique expertise and technology from the healthcare space to address a wider set of user needs across market segments. Neuroelectrics founder and CEO found the session very useful both in terms of exploring a new approach to innovation and gaining a rapid influx of fresh strategic thinking about the future of their business.

Similar stories

Building human centred design capability

AstraZeneca created ‘Our future reimagined’, its global transformation programme, to help it overcome the multitude of challenges facing the pharmaceutical industry – from increased use of digital technology, to changes affecting the supply chain. It […]

Read more

Equipping future leaders

Future Leaders Connect is a global network for emerging policy leaders sponsored by the British Council. Each year, 10,000+ candidates apply for one of fifty seats on this prestigious programme, which is held in partnership […]

Read more

Designing better careers for top talent at Sky

Sky’s leadership team wanted to reimagine the Employee Experience, particularly for their more junior employees.

Read more
Read enough? Get in touch
Drop us a line to discuss the learning objectives you have for your people with one of our training specialists.

Let's talk

If you can spare the time for a 30 min ZOOM call, a member of our senior team would be happy to discuss your aspirations and challenges, and explain how we can help.

Send us a message

Please enter your name

We use HubSpot as our CRM platform. By submitting this form, you acknowledge that your information will be transferred to HubSpot for processing. Learn more about HubSpot's privacy practices here.