How to be a great internal innovation champion

We’ve learned that a critical factor for organizations wanting to embed new ways of working and create a more innovative culture is identifying and supporting internal innovation champions or ‘catalysts’ to help drive the change they want to see.

Innovation champions can come from any part of the business – whether they already have innovation-focused roles, or they’re somebody in marketing, HR, or operations with a passion for making change happen.

Wherever you sit day to day, becoming an innovation catalyst is a big and exciting undertaking and one that has the potential to alter the mindsets and outcomes of the entire organization.

But implementing new ways of thinking and working is a huge task, so what does it take to do this job well? What are the characteristics of a great innovation catalyst who can help embed design thinking throughout a business?

We’ve worked with amazing innovation champions in businesses, public sector organizations, and non-profits around the world. Here are six characteristics we’ve found are key to being most effective in the role.

Build a solid design thinking foundation

You’ve likely been chosen for this role because you already understand that there’s a need within the business for real, transformative change, and you’re keen to be at the forefront of making it happen.

To champion innovation, you need the knowledge, tools and confidence that comes from real life application of design thinking. And then you need to help your colleagues develop a strong understanding of design thinking too, so they can play their part in helping drive organizational change.

By undertaking expert-led trainingwhich also enables you to upskill others in design thinking tools and mindsets (such as the Sprintbase Virtual Design Essentials certification) you’ll have everything you need to bring your colleagues with you on this journey, and achieve great results.

Demonstrate the impact design thinking is making day-to-day

Great champions don’t wait for brand new products or services to be implemented to celebrate the difference design thinking is making to their business. This role is about celebrating on a regular basis the small but significant wins that innovation is helping you to achieve.

Be the one to point out to colleagues the time you’re saving by coming together to generate ideas in a brainstorm rather than sending emails back and forth for weeks. Share the feedback you received from a customer about your idea – good or bad – and celebrate the invaluable insight this gave you into what matters to them.

As innovation champion, it’s your job to showcase how design thinking is changing the way your team is working for the better, to encourage everybody to keep using it to make more great things happen.

Help everybody stay true to design thinking principles

When you’re driving big change in an organization, you’re inevitably going to come up against barriers. It can be challenging to get colleagues responsible for policing long established systems to flex to let your innovation work happen.

As an innovation champion, you have an important role to play in demonstrating resilience in the face of resistance, and continuing to stay true to the philosophy you’ve signed up to.

You also need to make sure you hold people to account. Any kind of new approach is going to be tough at times, so you’ll need to remind your team what you’ve all agreed to do, and that leadership fully supports the approach you’re taking.

As is the nature of design thinking, you’re going to learn what works best for your organization as you go. Let your team see that you’re adjusting the way you engage your customers and colleagues in the project, and how you apply different design thinking tools, and they’ll feel encouraged to do the same.

Communicate with empathy

Emotional intelligence is key to any design thinking project, and an especially important characteristic in an innovation champion.

To be successful in this position, you need to be able to communicate with and influence people at all levels of the business – whether you’re helping build understanding amongst colleagues outside of the innovation team about what you’re doing, reassuring fellow innovators that they’re on the right track, or updating leadership on your progress.

Using what you’ve learned about how to listen with empathy will also be key here, and help you understand more deeply not just what your colleagues are asking you for, but the motivations behind their request.

Taking people with you, demonstrating empathy, and showing resilience will help keep your project – and the business transformation you’re driving – moving forward.

Ask for what you need

To help the organization achieve the kind of transformative change you’ve been appointed to help bring about, you need to feel empowered by those in charge.

It’s critical that you and your colleagues are given everything you need to be successful – from training and resources to ongoing support and buy-in for your work.

It’s vital that your leaders commit to enabling you to do the work you’ve been tasked with, and you can also help them help you by communicating regularly and letting them know when you identify a need. Whether it’s a skills gap, a barrier you’re struggling to overcome, or a need for greater engagement from particular parts of the organization, make sure you speak up so they can support you.

Get excited about what you can achieve with innovation

Becoming a truly innovative business will involve significant change, and, as a champion, it’s vital that you see that change as exciting rather than scary.

Showing that you’re not afraid to put forward truly creative ideas, however crazy they might sound and that you’re willing to share a rough sketch of a suggestion for feedback will empower others to do the same.

Great champions help remove fear from the process by showing the benefits that come from truly embracing it, and not being held back by old ways.

Interested in learning more about how you can foster a culture of innovation in your organisation? Email or get in touch today to discuss how we can help you do just that.

More from the blog

Future Proof Me This…

Concepts like “future-proofing” strategy, that imply the ability to somehow foresee and guard against unknown future events, can sometimes carry mysterious and almost mystical connotations — especially when viewed alongside more prosaic methodologies in the modern leader’s toolkit such as LEAN or TQM.

Read more
5 lessons we learnt from pivoting in a pandemic

Like so many businesses this year, all of a sudden we found ourselves having to adapt our approach – and quickly – to meet the needs of a new world. We wanted to share what we learned during this period, and to start a conversation about what others will take from 2020, too…

Read more
Managing Partner Magazine – Innovation Cover Story

Design thinking is new to legal services, but as innovation continues to rise as a top priority for law firms, the age of the ‘design thinking law firm’ may be upon us.

Read more
Read enough? Get in touch
Drop us a line to discuss the learning objectives you have for your people with one of our training specialists.

Let's talk

If you can spare the time for a 30 min ZOOM call, a member of our senior team would be happy to discuss your aspirations and challenges, and explain how we can help.

Send us a message

Please enter your name

We use HubSpot as our CRM platform. By submitting this form, you acknowledge that your information will be transferred to HubSpot for processing. Learn more about HubSpot's privacy practices here.