Prototyping in the design thinking process: Turning ideas into reality Prototyping is where ideas move from concept to reality in the design thinking process. It’s the step that transforms abstract ideas into tangible experiments, allowing […]
Read moreIt’s pretty much inevitable when you try something new at work that you’ll come up against some cynicism. We see it all the time. However enthusiastic individuals are about the difference they believe design can […]
Read moreDesign thinking is all about changing individual and collective behaviours so that you can get to the heart of what your customers want. And though the end results can be measured – sales, growth, profit […]
Read more