Why lawyers make great designers. No, really.

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How to generate better ideas with design thinking

When you’re tasked with coming up with something new; a product, service, or strategy, it’s easy to fall into familiar patterns. You reach for what’s worked before, recycle ideas, or run a standard brainstorm that […]

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Storyboarding for better solutions

In recent years, storyboarding has moved off of artists’ easels and into the boardroom, as many of the benefits long appreciated in other industries are realized in the realm of business.

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Building empathy in the design thinking process

Building empathy: The first step in design thinking Design thinking is all about developing empathy with your customers. You need a deep understanding of their experiences, challenges, and unmet needs, so you can design innovative […]

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