After the empathize stage of the design thinking process comes ideation. Now it’s time to use everything you’ve learned about your customers to generate innovative ideas that could lead to game-changing solutions. How to kickstart […]
Read moreWhen you’re tasked with coming up with something new; a product, service, or strategy, it’s easy to fall into familiar patterns. You reach for what’s worked before, recycle ideas, or run a standard brainstorm that […]
Read moreMistakes are a big part of the creative process. Or at least they should be.
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