Why lawyers make great designers. No, really.

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How to become a true design thinker

Design thinking is far more than a methodology. It is a way of thinking that can fundamentally shift your view of the world. Critics of design thinking may blame the process for their failures.

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Want to track the impact of design thinking? Try self-assessments

Design thinking is all about changing individual and collective behaviours so that you can get to the heart of what your customers want. And though the end results can be measured – sales, growth, profit […]

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Prototyping: Where ideas come to life in design thinking

Prototyping in the design thinking process: Turning ideas into reality Prototyping is where ideas move from concept to reality in the design thinking process. It’s the step that transforms abstract ideas into tangible experiments, allowing […]

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