Why lawyers make great designers. No, really.

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Does this situation sound familiar? Your team keeps running into the same recurring problems. You bring everyone together for a brainstorm, generate a list of ideas, and ultimately go with the one that sounds the […]

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When you’re tasked with coming up with something new; a product, service, or strategy, it’s easy to fall into familiar patterns. You reach for what’s worked before, recycle ideas, or run a standard brainstorm that […]

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Business built on error

Mistakes are a big part of the creative process. Or at least they should be.

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