When you’re tasked with coming up with something new; a product, service, or strategy, it’s easy to fall into familiar patterns. You reach for what’s worked before, recycle ideas, or run a standard brainstorm that […]
Read moreIn recent years, storyboarding has moved off of artists’ easels and into the boardroom, as many of the benefits long appreciated in other industries are realized in the realm of business.
Read moreBuilding empathy: The first step in design thinking Design thinking is all about developing empathy with your customers. You need a deep understanding of their experiences, challenges, and unmet needs, so you can design innovative […]
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