Inspired by innovators.
Designed for everyone.
Unlock the behaviors that drive performance, agility, and impact – in any role
i2 is a research-backed assessment and learning system that decodes the mindsets and behaviors of top innovators and makes them accessible to any role - enabling businesses to stay agile, competitive, and future-ready.
The Challenge: Business is unusual
The pace of change is accelerating. Markets shift, technologies evolve, and customer needs keep moving.
Your teams need more than technical skills–they need the ability to think, collaborate, and execute effectively and quickly with others–humans or otherwise.
i2 offers a way to assess and develop the same adaptive, creative, and problem-solving skills and mindsets that allow innovators to thrive in uncertainty.
It’s not about making everyone a professional innovator–it’s about helping them anticipate needs, embrace new tech, collaborate, and experiment toward better solutions in their everyday work.
Trusted by:
New reflexes, better outcomes
Every day we make thousands of decisions, guided by default behaviors.
What do your people do when they...
- ... hear a new idea that they don't think will work?
- ... encounter a new insight that challenges their experience or assumptions?
- ... have to get buy-in from others for a promising new idea?
- ... are faced with a hard deadline that's driving a suboptimal solution?
The default behaviors or 'reflexes' that your team exhibits in these and many other situations collectively shape the outcomes experienced by both teams and the business as a whole.
When people across roles and functions integrate the i2 behaviors and mindsets into their everyday work, the business will see:
Faster Decision-Making – Teams that act with confidence and clarity under uncertainty.
Higher Engagement & Retention – A culture of ownership and continuous learning.
Stronger Collaboration – Employees who break silos and work across functions.
More Business Agility – The ability to pivot, experiment, and execute faster than competitors.
Future-focused organizations have seen this change coming and have already begun investing in the development of these skills in their people.
Organizations who have invested in the skills outlined in i2, outperformed the S&P Index by:
Source: DMI
“…what got us here won’t get us there.”
“We needed to innovate how we innovate, addressing not only the what, but also the how. The i2 assessments gave us a safe starting point for our full innovation function to look inward. It sparked curiosity about skills and behaviors that shaped our outcomes. We ran a series of deep-dive sessions as part of our upskilling focus, which has played a significant role in helping us raise the bar of how we do innovation.”
Linda Arvidsson
Strategic Design and Innovation Lead
H&M
How it works
Assess current strengths
Participants complete our intuitive online assessment, delivered with a single link.
- 15 min
- 44 questions
- Immediate, auto-generated feedback & report
- Available as individual, peer, and team assessments
Develop key skills
Based on the assessment results, tailored development support is provided to enable people to strengthen the specific skills that matter most for them.
- Activation Workshop (2 hrs)
- Skills Training (½ day)
- 1:1 and Team coaching (flexible)
- Curated behavioral nudges delivered to inbox
- Tech-enabled micro-learning that integrates into everyday work
Scale capability
Data analysis and insight to help you chart a path for targeted, organization-wide skill development where it matters most
- Organization-wide profile and analysis
- Visualize strengths & development areas across departments
- Actionable insights for HR and team leaders
i2: Grounded in world-class research
i2 is based on over a decade of research conducted by Dr Jeanne Liedtka, from the Darden School of Business, University of Virginia, into which non-technical, human skills, truly correlate to greater impact, especially when people need to:
- Collaborate with diverse stakeholders to solve new kinds of problems
- Adapt to rapidly changing technologies and market demands
- Experiment and learn their way towards better solutions
This 10-year study with over 1000 participants revealed that the most effective innovators exhibited a unique set of skills and behaviors that have now been made accessible, and learnable, by us all through i2.
Dr Jeanne Liedtka, University of Virginia, Darden School of Business
of US executives plan to prioritize candidates with adaptability and collaborative problem-solving skills.
VBeyond
of leaders say their people do not have the skills they need to succeed today.
Forrester
i2 helps…
Executive Leaders influence the millions of decisions made in their businesses each day in the direction of innovation and organic growth.
Teams collaborate more efficiently with a greater understanding of the strengths and weaknesses each team member brings to innovative problem solving.
Educators and Coaches to resource learners with self-awareness, bring cohort insight into reflection and measure the impact of their training programmes.
HR and Talent Leaders to make targeted decisions on training, team composition and recruitment that promote a balanced approach to organic growth across the organisation.
“With the assessment we are able to help Executives reflect on the behaviors they need to be sharp on in order to lead thriving organizations in these times of change.”
Dr. Michael Hartmann
Principal of The Directors College, Co-Director of the Health Leadership Academy
McMaster University
i2: Power Skills Case studies
Staying Ahead In The World Of Consultancy
Find out how a leading global consultancy used the i2 Skills Assessment to gather data on its innovation hub team to optimize the team to its full potential.
Read moreMaximizing Project Teams By Building Self-awareness
Find out how a leading consultancy specialising in innovation used the i2 Skills Assessment to pinpoint the strengths and weaknesses of their project teams.
Read moreBuilding A Culture Around Innovation
Find out how a global media company instilled a culture of innovation using the i2 Skills Assessment.
Read moreEnhancing The Classroom Experience
Find out how a US-based college used the i2 Skills Assessment as a part of its design thinking course.
Read moreConversations with Jeanne Liedtka
For more information on the i2 Assessment and how it can help your organisation, get in touch with one of our experts.
Enquire now