Treehouse Innovation About us

Founded in 2010, we are a close-knit multidisciplinary team of talented, creative and helpful people committed to enabling our clients to accomplish amazing things.

We have led teams and grown businesses at places like IDEO, Fujitsu, PwC, Phuel, EY and Sumo Digital - and are all seasoned design thinkers.

We love what we do, we are easy to work with, and we share our clients’ high expectations for quality, originality and measurable value in the new services, products and strategies that we help them bring into the world.

Our values

Curious

Curiosity is the heart of innovation. In everything we do, we seek to ask new questions, explore new possibilities, take risks, experiment and continuously learn.

Collaborative

We believe in the power of diverse groups to create better, more innovative solutions. That is why all of our services are delivered with you, not just for you.

Passionate

We are passionate about what we do, and it shows. Going above and beyond for our clients comes naturally to us because we deeply care about the work we do and the positive impact that it can have

Fun

Sense of humour, openness, and a genuine, down-to-Earth style make us who we are as a team. And from what our clients tell us, we’re an easy and pretty enjoyable bunch to work with.

Expert

We really know our stuff. From decades of experience, we know what works, and what does not. And we’re always learning. We uphold the highest possible standards of academic rigour and quality of work in everything we do.

Caring

We understand that our clients entrust us with their most important challenges which will have a real impact on their businesses and working lives. We take this responsibility seriously, and care as deeply about achieving the right outcome as our clients do.

Find us

Treehouse Innovation,
Studio 34, RIVERSIDE BUILDING,
55 Trinity Buoy Wharf,
London E14 0FP

Schedule a call with one of our senior advisors today discuss how Treehouse can help you transform your business and teams and drive innovative growth.

Schedule your free consultation

Our team

Adam Billing

Chief Executive Officer

Adam Billing

Chief Executive Officer

Adam is the founder of Treehouse Innovation. He has spent most of his career working with companies to design new products, services and strategies; and to develop their own internal innovation capability.

Formerly with Ernst & Young Consulting, Adam has led numerous innovation projects and design events for all types of organisations. Recent clients include Amazon, NBCUniversal, eBay, Sony PlayStation, DuPont, Microsoft and many others.

He is a frequent lecturer on design thinking at Cambridge University’s executive education and leadership development programmes. He has additionally designed and delivered learning and leadership programmes with top business schools including Imperial College London, The Judge Business School in Cambridge, Rice University, Georgia Tech and others.

Nathan Waterhouse

Managing Director

Nathan Waterhouse

Managing Director

Nathan is a partner at Treehouse Innovation where he helps organisations build cultures of innovation. In his past life, he set up and ran four new businesses at world-renowned design and innovation firm IDEO, including co-founding OpenIDEO.com a global platform of over 300,000 innovators.

He has facilitated workshops with hundreds of participants and led organisation design programs that have helped shift the innovation strategy for traditional organisations such as Freudenberg and Generali and helped design a startup incubator for Europe called HackFWD. He has worked with clients such as HP, IKEA, T-Mobile, VISA, Oxfam, SKY to help them to innovate.

He is an experienced public speaker and has delivered keynotes at TEDx, The Economist events, and the White House on topics such as the role of Design, Innovation and Collaboration.

Duncan Brannan

Lead Designer

Duncan Brannan

Lead Designer

Duncan is a Partner at Treehouse Innovation. He has designed and led engagements with organisations including DLA Piper, American Express, Sony Playstation, Capgemini, and Coca Cola. He teaches on executive MBA and other corporate training programmes at Cambridge University and London Business School. An engaging and confident facilitator, he gains great satisfaction from helping people to develop their own creative confidence, work better together, and find innovative solutions.

Following a first degree in Philosophy & Psychology from Durham University, Duncan started his professional career with PricewaterhouseCoopers where he consulted on technology solutions for global clients in the financial services sector. He left PwC to return to university, this time to the University of Kent, where he gained a first-class degree in Fine Art.

El Tong

Lead Designer

El Tong

Lead Designer

El is a partner at Treehouse Innovation and recognised expert in innovation, facilitation and business strategy with over 20 years of experience designing and implementing strategic initiatives around the world.

She specialises in helping organisations with creating an innovation culture and has delivered training courses to hundreds of participants, in addition to leading strategy and design engagements with global clients including Orange Business Services, eBay, Novartis, SKY, DLA Piper and Generali to inform their innovation journey.

Prior to her work with Treehouse, El was an Innovation leader within Fujitsu where she set up and ran the customer co-creation service. She led customer co-creation and NPD projects, alongside delivering workshops and training sessions to give teams the creative confidence to put their ideas into action.

She enjoys working with diverse teams and users in solving real challenges with end-user insights. Uncovering the” little things that will make the biggest difference”.

Steve Baker

Lead Designer

Steve Baker

Lead Designer

Steve is an expert facilitator and design thinking specialist. At Treehouse Innovation, he is part of the leadership team. He loves helping leaders build organisations that will make the world a better place: designing and making great products and services, providing rewarding careers and creating value for owners by solving the problems that societies face.

Key clients have included Accenture, Microsoft, Qantas, Optus, Oracle, Westpac, Woolworths, Janssen and KPMG. With a focus on inspiring, challenging and developing he has worked with teams of 10 to conferences of up to 1000.

He has spent the last seven years working in Australia, New Zealand and across Asia with executives and senior leaders in financial services, travel and aviation, IT, FMCG, telecommunications, pharmaceuticals and many professional services.

Jana Blount

Lead Designer

Jana Blount

Lead Designer

Jana is a Partner at Treehouse Innovation. Starting her career as a litigator in Miami she then segued into the world of innovation as the Changemaker for DLA Piper. There she created the firm’s strategy and team of Radical Change. Housed within her team, she led the firm’s data scientists and is well versed in AI and technology solutions. She has years of experience in innovation strategy, stakeholder management, change management, product creation, and culture change. She has designed and facilitated workshops for ten to 200 participants, is a confident speaker, and has advised dozens of in-house legal teams at FTSE 100 corporations on innovation projects or strategy.

Jana enjoys working with diverse teams on turning human led insights into tangible and impactful change.

Mark Garner

Strategic Designer

Mark Garner

Strategic Designer

Mark is a Strategic Designer with extensive expertise in GV Design Sprints and user-centric design, rooted in the startup world. At the Design Sprint Academy, he helped to build an international Design network of over 6,000 members in collaboration with Google. Mark has facilitated design sprints and trained teams for major firms like P&G, SAP and Nike, focusing on strategic innovation. Beyond Design Sprints, his passion lies in sustainability, actively working on creating sustainable business models. He is committed to merging innovative design with environmental stewardship, shaping a sustainable future in business practices.

Marie Laffitte

User Experience Design

Marie Laffitte

User Experience Design

Marie is a design thinker with a passion for creative innovation, design process and environmentally centered education design. She deeply believes that design can help navigate complex systems and offer an agile sustainable lifestyle for people.

As an experienced designer at TreeHouse Innovation, she teaches and facilitates Design Thinking workshops to help our clients to solve problems and develop their own internal cultures of innovation. You’ll also find her supporting project teams through ethnographic research, framework and tool development, and project management.

Marie is part of a sailing family. They participate in classic yacht regattas on the Mediterranean Sea with Sagittarius. She also volunteers at the Design Museum to help facilitate their education programmes.

Bahi Kandasamy

Commercial Director

Bahi Kandasamy

Commercial Director

Bahi is a Commercial Director at Treehouse Innovation.

Bahi brings the rigour and ability scale our finance and operations team and be part of our senior leadership team contributing to the strategic growth of Treehouse Innovation.

Prior to joining Treehouse innovation Bahi has worked in a similar capacity with an international boutique Service Design agency, Livework Studio for 10 years.

Bahi is a Senior Finance and Operations leader and have a wealth of experience from increasingly progressive roles over the years as a Management Accountant, a Finance business Partner and a Commercial Director, giving him extensive experience in managing finance and operations at all levels in creative industries. He is passionate about contributing to business growth through streamlining operations and providing commercial insights into the business.

Kirsty McPherson

Event design

Kirsty McPherson

Event design

Kirsty is core member of the Treehouse Innovation team, and brings a strong background in the fields of digital user experience, social media strategy and large scale event design. She is passionate about helping groups tap into and unleash their creative potential.

Before joining the Treehouse team, Kirsty worked for leading digital agencies including AKQA and LBI on a diverse set of client projects in sectors ranking from banking to automotive.
Prior to this, she worked as an event manager for a major corporate accounting regulatory body where she organised large-scale events in the UK, Europe and Asia.

Anton Drachuk

Service Designer

Anton Drachuk

Service Designer

Anton has a range of skills in innovation, with Service Design at the core. From deep customer understanding, through journeys to complex innovation and accessible presentation.

With over a decade of agency experience, Anton led private and public initiatives with Adidas, Ford, Nivea, NHS and >20 more organizations.

Anton’s abilities, from design to AI, are finely honed to craft innovative solutions tailored to your needs, with advanced prototyping and management to make ideas real.

Roxy Goddard

Digital Marketing Manager

Roxy Goddard

Digital Marketing Manager

Roxy is the Digital Marketing Manager at Treehouse Innovation.

Specialising in all things digitally orientated, she has spent the last eight years working in this ever-evolving landscape. Prior to working with Treehouse, Roxy ran the marketing department for a large property development firm in South Africa.

When not at her laptop, you’ll find her enjoying the beautiful landscapes of Cape Town.

Charlotte Buxton

Marketing Director

Charlotte Buxton

Marketing Director

Charlotte is the Marketing Director at Treehouse Innovation.

Originally trained as a journalist, she has spent most of her career working in corporate, charity and public sector communications.

Specialising in storytelling, content development and campaigns, Charlotte loves helping organisations find compelling ways to communicate complex messages.

Dan Parkinson

Client Development Director

Dan Parkinson

Client Development Director

Dan is the Business Development Director at Sprintbase. For nearly a decade, he has worked with organizations and business schools to build and sustain human-centered innovation and change capabilities at scale.
Dan has 12 years of global client management experience and calls Toronto home where you’ll find him practicing shinrin-yoku in local forests with his young family most Saturdays, rain, shine (or blizzard).
Previous clients and partners include: Coca-Cola, Harvard, UNC, Dell, Wharton, Walmart, IDEO, Schneider Electric, IMD, Genentech, Vestas, EJ Gallo, Greater Toronto Airport Authority.

Teodora Nikolaeva

Head of Design / Front End Development

Teodora Nikolaeva

Head of Design / Front End Development

Teodora is a graphic / UI designer, who specialises in branding and front-end development. Over the last ten years she had worked on a wide range of projects for number of marketing and advertising companies.

Her responsibilities involve creating and maintaining the company websites and marketing assets. She is also a part of the team behind our Sprintbase application.

Lover of all things design, Teodora has naturally taken to Design Thinking and is integrating the process into her workflow as an everyday problem solving solution.

Jarvis Bailey

Graphic Design

Jarvis Bailey

Graphic Design

Jarvis is a versatile Graphic Designer with a wealth of experience built from having worked for a variety of advertising and service agencies across the UK over the past 25 years.

Beginning his career in TV graphics, animation and motion design, Jarvis has worked on documentary graphics for major broadcast channels such as the BBC and Channel 4, he has also collaborated on opening title sequences and graphics for major motion pictures as well as independently funded shorts.

For the past 15 years, Jarvis has worked predominantly in web design/development, branding and UX/UI design for a multitude of large and small businesses in a variety of sectors across the UK, Europe and the Middle East.

Richard McCormick

Head of Product Development

Richard McCormick

Head of Product Development

Richard is a software engineer with 20 years’ experience working with small agile development teams as well as leading large multi-site customer implementations and he is currently responsible for the continued development of Treehouse’s Sprintbase application.

Before becoming a member of the Treehouse team, Richard worked as a consultant and has helped implement many Microsoft-based solutions to large corporate customers. Prior to that he worked for a number of years developing real-time servo-hydraulic control systems used by Formula 1 race teams and Earthquake simulations.

Brooke Kuhne

Facilitator and consultant

Brooke Kuhne

Facilitator and consultant

Brooke is a consultant and facilitator at Treehouse Innovation working on projects, and facilitating and supporting design thinking workshops. She is also part of the Innovation Mindsets team, helping to design and develop our assessment tools.

Prior to joining Treehouse, Brooke worked for an innovation consultancy in Cape Town, where she focussed largely on clients in the medical, insurance and financial services industries. She also set up and lead a non-profit project to develop an innovative mobile recycling service in South Africa, which financially rewards residents of low income communities for their recyclables and diverts thousands of tonnes of waste from landfill each month.

When she’s not designing or facilitating, you’ll find her hiking a mountain somewhere around Cape Town.

Associates

Mark Riley

Innovation & AI Specialist

Mark Riley

Innovation & AI Specialist

Mark is a veteran design thinker, facilitator, and a former innovation leader at Dow Jones and The Wall Street Journal. An early adopter of design thinking, Mark helped colleagues identify new AI-powered business opportunities, prototype them, and take them to market. This led to successful launches including mansionglobal.com – a high-end property portal. Mark also ran his own corporate venturing consultancy in London, which helped launch new ventures for British Telecom, eBay and Amazon, and drove rapid growth for Yougov, the now global public opinion and data company . Mark also served as an infantry officer in the British Army for seven years.

Karen Hold

Facilitator & Author in Residence

Karen Hold

Facilitator & Author in Residence

Founder and CEO, Experience Labs; Director, DT:DC | Author, Experiencing Design – The Innovator’s Journey

Karen Hold is the founder and CEO of innovation strategy consulting firm, Experience Labs. A Procter & Gamble-trained brand marketer, Karen saw firsthand how P&G drove revenue and profit growth with innovation. With over 25 years of experience, Karen has consulted for dozens of Fortune 500 companies including AARP, AT&T, Alcatel-Lucent, Audi, Chick-fil-A, Cisco, John Hancock, Mercedes, Nokia, NEC, and Porsche. She is passionate about building creative capacity in individuals, organizations and cities.

Prior to forming Experience Labs, Karen was co-founder of Broadband Publishing, where she built sales through innovative marketing partnerships with Forbes and BusinessWeek magazines. Karen’s first book, written with Jeanne Liedtka and Jessica Eldridge, Experiencing Design – The Innovator’s Journey, was published by Columbia Business School Publishing in July 2021.

Karen is a graduate of Duke University and Georgetown’s McDonough Graduate School of Business. She is the Director of DT:DC, a 5,100 member MeetUp group in Washington, DC. She is a Visiting Executive Lecturer at the University of Virginia Darden School of Business and a Visiting Professor at Ecole des Ponts in Paris, France and Casablanca, Morocco.

Angela Tang

Legal designer

Angela Tang

Legal designer

Angela is a seasoned legal designer with a broad base of design thinking and innovation experience. A lawyer by training, Angela is passionate about making the law more accessible. She has supported Magic Circle, Silver Circle and international law firms, alternative legal service providers, in house legal teams, start up founders, charitable / social enterprise organisations, government and intergovernmental bodies in using design principles, processes and tools in their legal projects. Angela is also a regular speaker on legal design as part of Oxford University’s AI4Law programme.

Linton Chalmers

Facilitator and consultant

Linton Chalmers

Facilitator and consultant

Linton is a highly experienced facilitator and consultant, having spent thousands of hours on his feet in front of groups, and successfully led client engagements in over 20 countries.

He is passionate about assisting organisations in bridging the gap between strategy and execution, through innovation, new capabilities, and cultural change. Linton has seen first hand the power of Human Centered Design to transform organisations, and loves working to create top-down and bottom-up enthusiasm for its application.

He has experience across industry and sector, having worked with clients including Microsoft, Samsung, HSBC, Boston Consulting Group, Novartis, American Express and BMW.

Originally from Queenstown New Zealand, Linton has lived and worked around the world, and now focuses primarily on the APAC region, basing himself out of Sydney Australia.

Advisory board

Judith Cardenas, PhD

Judith is CEO of Strategies By Design, a boutique consulting firm helping organizations across the globe to innovate and design successful solutions and experiences for their clients.

Judith specializes in helping leaders transform their businesses using AI. Her area of expertise is at the intersection of human-centered design and AI Strategy, creating unique experiences for your customers or employees that will help you succeed faster than ever before.

She has created and delivered training to organizations such as the World Bank, United Nations, QVC, Inc., Philips Semiconductor, U. S. Navy, U. S. Nuclear Regulatory Agency, U.S. Army, and BioWorks.

Michael Hartmann

Michael Hartmann is a jointly appointed Professor of Medicine and Management at McMaster University, Co-Director of the University’s Health Leadership Academy and Principal of The Directors College – Canada’s founding professional development program for board directors (2003-2021). He also serves as the founding Executive Director of an EMBA program in Digital Transformation teaching courses on Corporate Innovation and Digital Entrepreneurship. Dr. Hartmann has held senior leadership roles with universities in the UK and Canada. He previously served as Deputy Dean and CXO, Manchester Business School (2007-2012), and Assistant Dean, Rotman School of Management (1998-2007) where he established a globally ranked executive education business (Top 20 Business Week and Top 50 Financial Times). He is also the Founder and Principal of the educational consultancy, The Leadership Portfolio. Dr. Hartmann has over 25 years experience as an educational consultant, facilitator and trainer to organizations around the world. A sample of his client assignments include work for Novartis (Switzerland), Ziraat Bank (Turkey), Thales Group (France), JCB (USA), Omantel (Oman), Al-Futtaim Group (Dubai), Manchester Airport Groups, British Sky Broadcasting, NBCUniversal (UK), Dentsu Aegis Network (Singapore, New York, London), BDO, SOCAN and OMERS (Canada). His current research interests focus on the topics of disruptive innovation and governance. He leads an annual course on innovation for board directors and is an advisory member of Stanford’s Digital Cities Consortium and the Australian Institute of Company Directors (AICD) Technology, Governance and Innovation Panel. Dr. Hartmann holds graduate degrees from the University of Toronto (MA) and York University (MBA) and a doctoral degree from the University of St. Gallen, Switzerland. He also holds professional accreditation with The Directors College (C.Dir.) and le Collège des administrateurs de sociétés (ASC). His work on corporate governance and executive and directors education has been published in academic journals as well as the professional press. He also hosts a regular podcast series called The Collaboratorium.

Jenny Whitener

Jenny Whitener serves as the Chief Executive of our sister company, BridgeInnovate in the U.S. With more than 25 years of experience working with top business leaders around the world in the executive leadership and learning space, Jenny thrives on turning the greatest challenges into successful ventures. An expert in her field, she is known for accelerating business transformation by maximising the power of leadership, creativity and collaboration
Prior to her time at Bridge, Jenny served as National Director of the Prudential Healthcare Leadership Institute, Chief Learning Officer for Ernst & Young, and Global Director of Learning for Cap Gemini.

Ruth Berry

Ruth is the CEO of RMB Learning. She specialises in leadership development and helping individuals to achieve their full potential. Her work involves liaising closely with senior leaders as a consultant and executive coach on change management, personal effectiveness and leadership issues.
Previously, Ruth was the Director of Executive Education at the Judge Business School at the University of Cambridge, a post she held for three years.
Ruth is a partner of the Moller PSF Group, which specialises in consulting support, executive education within Professional Service Businesses, based at the Møller Centre at the University of Cambridge.

Scott Underwood

IDEO alum and co-founder of Palo Alto-based Innovationship, Scott is a champion of design thinking and innovation through projects, events, presentations, and mentoring. Using workshops, long-term engagements, and ongoing support, he has helped thousands of people around the world learn to apply collaboration and creativity to real-world projects, including products, services, and organizational programs such as employee engagement and leadership development.

Scott works with all types of organisations included startups, midsize companies, multinational firms, nonprofits, colleges and high schools. He’s a trusted advisor for Treehouse, and a fine bass player.

Ilian Iliev

Ilian is CEO and founder of EcoMachines Ventures, a London-based accelerator that supports innovative solutions to global problems by investing in promising technology companies and actively supporting their growth into world class high-growth enterprises. Prior to EcoMachines Ventures, Ilian founded and was CEO of CambridgeIP Ltd, a leading technology and IP strategy company. In that role, he led multiple technology and IP strategy engagements with corporate, SME and investor clients around the world in a range of sectors including energy, healthcare and telecoms. Ilian is a long-time friend, advisor and collaborator.

Kevin Poole

Kevin Poole is a high-impact senior executive with 29 years of experience in developing and delivering consulting services and technology-based solutions to Fortune 500 and Mid-Market companies.
He has held top senior leadership positions at General Electric, Ernst & Young Consulting, and later Cap Gemini where he served as West Area Director and then National Sales Leader for the United States. He is a widely respected turnaround expert – highly skilled in the areas of strategy, leadership, team development, and complex problem solving, with deep expertise in the Professional Services and High-Tech sectors.

Keith Fairhurst

Keith is a seasoned senior executive, with more than 30 years’ experience at organisations inclding Microsoft and KPMG where he served as a Partner. He is known for “connecting the dots” and is an independent thinker with the capability to see the bigger picture. In recent years he has coupled this with his analytical approach on continual improvement and business turnarounds

He, with a partner founded Unleash Consulting, a low touch high impact consulting service in 2010. They specialise in helping companies achieve sustainable growth and particularly they assist companies that are experiencing decline, to turnaround and become competitive in their markets. Keith is also a Professional Associate of the Gordon Institute of Business Science, the Number 1 business school in Africa.

Keith has worked with Treehouse for many years and is a leader in the effort to introduce design thinking in Southern Africa.

Mark Smith

Mark has over 20 years experience in the world of technology and professional services. With a portfolio career, Mark is the Market Development Director at a FTSE100 information and technology business, a senior advisor with Judge Business School’s professional services faculty, and an executive coach and consultant to large law firms. Mark spent the first ten years of his career as a technology and outsourcing lawyer before completing his MBA at Henley Business School and moving into a commercial role with a global outsourcing company. Seeing how critical change was becoming as a business issue, Mark then completed an MSc in Behavioural Change (also at Henley) to broaden his skills and help law firm leaders transform their businesses. Mark loves learning and remains constantly curious about how people and organisations can become more effective.

Our extended family

Strategies By Design

https://www.strategiesbydesigngroup.com/

Strategies By Design Group is a Consultancy Agency offering award-winning Innovation Training and Consulting Services to corporations and clients worldwide. They are based in the Eastern United States, and specialize in Behavior Design, Leadership and Learning Strategies.

Tinqer

Tinqer is an independent strategic design consultancy that aims to bring good design to all sectors of industry, so that we all might work together to build a better society and world, where people have empathy for each other and things just work.

Unleash

http://www.unleashconsult.com/

Based in Johannesburg South Africa, Unleash consulting specialises in leadership, business resuce and performance improvement. The Unleash team has partnered with Treehouse Innovation to bring Design Thinking to industries including mining, insurance, financial services, as well as to local communities in the Johannesburg area.

ExperiencePoint

http://www.experiencepoint.com/

ExperiencePoint is an award winning training company that develops business simulations for leadership development in the areas of change management and innovation. Members of the Treehouse Innovation team are certified in the ExperienceChange™Simulation, as well as master-certified in the Design Thinker™ Simulation, co-developed with IDEO.

Moller Institute

http://www.mollercentre.co.uk/

Located within Churchill College in Cambridge University, the Møller Institute brings together the worlds of academia and industry in an environment conducive to learning, providing the very highest standard of education and customer service – a “Centre of Excellence”. Møller Institute executive education programmes in Cambridge provide customised training and leadership development to senior executives from organisations around the world under the Royal Charter of Churchill College, University of Cambridge. The Treehouse team works closely with Møller in the design and delivery of its executive programmes.

RMB Learning

http://www.rmblearning.com/

Founded by Ruth Berry, RMB Learning specialises in leadership development and helping individuals to achieve their full potential. Ruth’s work involves liaising closely with senior leaders as a consultant and executive coach on change management, personal effectiveness and leadership issues. Ruth and her team at RMB are close collaborators with Treehouse Innovation.

Bridge Innovate

http://www.bridgeinnovate.com/

Founded by Jenny Whitener, BridgeInnovate is the sister company of Treehouse Innovation in the USA. They are a global team of business innovation consultants, analysts and strategists with a single focus: to help business leaders remove obstacles to growth, and so prosper. In a time of unrelenting change and increasing complexity, they help business executives build the muscles to produce seismic, sustainable change that will grow their companies and transform industries. Treehouse is proud to be a member of the BridgeInnovate Group.

We were proud to be awarded Consulting Agency of the Year in the Corporate LiveWire Innovation & Excellence Awards 2023. Read why the judges chose us.

Let's talk

If you can spare the time for a 30 min ZOOM call, a member of our senior team would be happy to discuss your aspirations and challenges, and explain how we can help.

Let's talk

If you can spare the time for a 30 min ZOOM call, a member of our senior team would be happy to discuss your aspirations and challenges, and explain how we can help.

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